Joel was interviewed by Laura Smith on Westchester Talk Radio in November 2019. He shares the first two rules in his best-seller, The 9 Money Rules Millionaires Use: Only The Unconventional Ones, including some key lessons from his book.


The first rule: “When you Believe” he explains holds people back from achieving their dreams. He explains one limiting belief business owners have is “You have to work hard to be rich and successful.” Joel shares his experience as a former hedge fund manager and how his own life proves this is not true.


He shares how he tells his clients to write down their level of belief from 1-10 where 1 is massive doubt and 10 is absolute faith and if you are not a 7,8,9, or 10, no matter how much research you do, you won’t make money if your level of belief is really low—like a 1.


Joel then explains Rule #2: Trust Your Intuition. He gives concrete examples of how when he didn’t trust his intuition, he either lost money or make less money.


Joel then explains how the book is a holistic approach to making money with 6 spiritual rules and 3 processes. He explains the other 4 spiritual rules are being happy, visualizing, being grateful and giving.


This was the outline of the speech Joel gave in November 2019 at the Grow Your Business Conference at the Westchester Community College in front of more than 50 small business owners/entrepreneurs.